and now:
http://belville.lego.com/en-us/default.aspx
It's a credit to them that Lego has learned to nail their demographic, but it's a loss to children - boys and girls - that what was a great non-gendered toy has become hopelessly gendered. Presumably boys won't play with girl Lego blocks and vice-versa. And let's not even get into the "crappyness creep" of the modern Lego play set as compared to the more utilitarian sets of blocks of my youth.
http://www.doublex.com/blog/xxfactor/i-miss-legos
http://www.feministing.com/archives/019627.html
